Amaica is an indigenous Kenyan restaurant that prides itself on providing customers with a real cultural experience woven around authentic African food, the renowned warm African hospitality and a traditional African ambience to complete the picture. It has since expanded its offering basket and is now a prestigious chain of African restaurants that is recognised both locally and internationally for its diversity in representation of the different communities around Kenya and its ability to replicate the traditional experience in an urban setting. The décor at all the Amaica outlets is truly African, and makes use of African materials and adornments to enhance the ambience and setting. African Artefacts are displayed at Amaica outlets to showcase the African culture and to generate conversations about Africa.